What’s the difference between a TV spot and an online spot?

What’s the difference between a TV spot and an online spot?

A TV spot is a classic advertising film made for television broadcast. It relies on a strong visual, emotion and a clear brand idea. An online spot is a short, dynamic advertising video for digital environments – social media, YouTube, online TV archives, mobile apps, or programmatic advertising. It has to capture attention in the first seconds and invite a response. The difference between a TV spot and an online spot lies mainly in where it runs, in form and distribution, and in how precisely it can be targeted and measured. Here is an overview of the main differences:

TV spot

  • Length: usually 15–30 seconds, in fixed formats.
  • Distribution: linear TV – it is broadcast according to the television schedule.
  • Targeting: broad, by channel and time of day (for example women via afternoon programmes).
  • Reach: high – it addresses a large number of people at once.
  • Measurement: limited – viewing estimates based on peoplemeters.
  • Cost: usually higher (production and media space).

Online spot

  • Length: flexible – 6 seconds (bumper), 15, 30 or more (sometimes even minutes).
  • Distribution: digital platforms – on demand, targeted playback.
  • Targeting: very precise – by age, gender, interests and user behaviour.
  • Reach: narrow or broad, depending on the strategy.
  • Measurement: detailed – views, clicks, conversions, watch time.
  • Cost: flexible – you can start with a smaller budget.

Summary

Criterion TV spot Online spot
Distribution Television broadcast The internet (YouTube, social media)
Length Standardised (15–30 s) Flexible (6 s to several minutes)
Targeting Broad Precise, data-driven
Measurement Limited Very detailed
Budget Higher Variable, scalable

Why TheCompany.cz?

  • Experience with B2C and B2B TV and online spots
  • Full production from script to post-production and delivery
  • Graphic and audio localization of international spot versions for Czechia and Slovakia
  • Delivery in the required formats and to the technical specifications of each platform
  • We deliver TV spots to: ČT, Nova Group, Prima Group, Seznam TV, AT Media, Group TV Óčko, TV Barrandov

Prefer programme sponsorship to a classic spot? We also produce TV sponsorship billboards.

Selected work

Berlin-Chemie – TV commercial – “Už žádné výmluvy”

dm drogerie markt – Showreel – “TheCompany + dm = TV and online spots, SoMe and DOOH videos”

Albatros Media – TV and online spot – “Zatmění Jo Nesbøa”

Need an online spot or a film for television? We will produce it for you, start to finish.

Request a no-obligation quote for a TV or online spot.

What next?

Meet our team!

Contact

Tel.: +420 777 853 871
E-mail: petr@thecompany.cz

INTUITIVE PRODUCTION s.r.o.
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Praha 4
140 00

ID No.: 01390309
VAT No.: CZ01390309

Společnost je zapsaná u Městského soudu v Praze
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